In a previous article I introduced the concept of unique value for individuals (i.e. knowing what it is that you can uniquely do for others and in doing so create value for them). Today I will propose how to incorporate this concept to organizations.

Finding out, clarifying and believing in your unique value has an impact on your abundance through the law of resonance and attraction, which then attracts those people or organizations that need or could benefit from such value.

But how would this work in organizations? The principles are the same, but the mechanics on how unique value would reinforce an organization’s abundance differ somehow. To clarify this, I will introduce the metaphysical concept of collective unconsciousness fields.

An information field connecting all members of a group

A collective unconsciousness field is an information field to which all members of an organization are connected. This information field contains all thoughts, ideas, beliefs and experiences related to the organization from its current and past members. It is in this information field where the culture of such organization is stored; the beliefs about the appropriate behaviours in such organization. This field also stores the mental component of the emotions experienced by its members in relation to the organization (e.g. thoughts of satisfaction or dissatisfaction related to the organization).

If you work as an employee and are also a member of a sports club, you are connected to both the collective unconsciousness fields of your employing company and of the sports club. The information contained in each field will totally differ, due to its different scope of activity (performing a job versus a sport activity), the different types of thoughts, beliefs, ideas, etc associated to each activity and the different mix of current and past members of the organizations.

Organizations do have a life of its own. Organizations are created, experience events, grow, transform themselves and also disappear. According to metaphysics, the inside of an individual attracts by resonance what happens in its reality. For organizations, it is the content of its collective unconsciousness field, the inside of this field, which by resonance attracts what happens to this organization, including its success and abundance.

The larger the organization, the bigger and more complex this field is. This information field can also contain differing content generated by different organizations members. In those situations, it is the content that has more weight that creates the larger attraction of external events. This is usually the content, idea or concept generated by a larger number of organization members.

Unique value as a tool to organize an organization’s collective unconsciousness field

The content of an organization’s collective unconsciousness field can also be quite disorganized.  It can contain contradictory and divergent information about the organization’s role, capabilities, ability to success, culture, emotional reactions that the organization generates, etc. When such divergence exists related to what the organization can do for others, this lack of clarity affects, by resonance, its flow of abundance.

An organization, by who it is, has a unique set of capabilities. By identifying and bringing clarity to them through the concept of unique value, this information gets structured and clarified in its collective unconsciousness field. 

You could make the argument that in very large organizations, the diversity of thoughts, ideas, etc of its members could be so large as to be able to find a common unique value. But on the other hand, every organization is unique. Precisely because of its combination of members, where each one of them is also unique, with unique capabilities. Therefore, as per metaphysics, there are no two organizations alike and no two organizations with the same unique value. It is this uniqueness of an organization that makes it possible finding a unique value for it.

The components of an organization’s unique value are already inside its collective unconsciousness field. By going through the process to define unique value, these elements are connected and structured in the field, and by doing so, clarity is created on it. By incorporating a large number of organization members in finding its unique value, the concept will gain weight in the collective unconsciousness field. When organization members believe on the ability of the organization to deliver it, the unique value’s weight will further increase. Finally, similar to unique value in individuals, the member’s motivation to deliver the organization’s unique value also influences its weight in the field. It is this weight that, by resonance, attracts events to the organization.

Finding an organization’s unique value

How can you find your organization’s unique value? What it is that this organization can uniquely do for others and in doing so create value for them?

Unique value is not a goal, mission, or aspiration. It is a capability or set of capabilities that the organization has, based on who it is, its members and its history. Likewise, unique value is not a specific product or service, but rather abilities that can be put into practice in multiple products or services.

So, how can you find an organization’s unique value? Below are some directions on how to approach it:

• Same as you can find your unique value by personal introspection, an organization can find its unique value by looking inside it.
• Ask the members of the organization. Get their opinion on what it is that the organization can uniquely do for others and in doing so create value.
• The organization’s resources are a good starting point to identify its unique value. But you can dig much more to find the truly unique capabilities. Examine the type of interactions that take place among the members of the organization and with external parties. How does the organization react and interact with the external world?
• Look at the history of the organization, the situations that the organization has lived and has led it to acquired experiences that other organizations did not, and which are of value to others. Examine similar events or experiences of a certain nature that have repeated over time. Through those events, the organization has acquired unique experience in a certain area(s) that other organizations did not.

An organization’s collective unconsciousness field registers all thoughts, ideas, concepts of its members. For this reason, the process of defining unique value brings the information about it in this information field through the organization’s members involved in the process and those who know its details.

The benefits of defining unique value for organizations

And why would an organization enter into the process of finding its unique value? What are the benefits of it? A collective unconsciousness field resonates due to is content with different archetypes associated with different concepts or values. For example, if the information field strongly resonates with the archetype “accomplishment”, this archetype will by resonance also attract events with such archetype in the organization’s reality (i.e. events of accomplishment or success). The process works the same if the field resonates with “negative” concepts, such as, failure. 

The concept of unique value is based on delivering true value to others. Establishing the unique value for an organization creates resonance with the archetype of “service”. This archetype embodies the concept of servicing others, helping others by providing them a service as a goal by itself (i.e. regardless of any gains that could result from it). When the collective unconsciousness information field resonates with the archetype of service, it attracts to the organization those parties that would benefit from its service; from what the organization can do for them. For a company, it will attract customers that can benefit from the firm’s capabilities.  

With unique value to organizations I’m offering a tool to clarify the true value that an organization can provide to others. The goal is not only to clarify the ideas of its members about it, but through the organization’s collective unconsciousness field positively affect, by resonance, the organization’s abundance flow.